Motivations of Using Social Media for Sharing Information: A Comparative Analysis across Delicious, Facebook, Twitter, YouTube and Flickr
Project Title: Motivations of Using Social Media for Sharing Information: A Comparative Anlaysis across Delicious, Facebook, Twitter, YouTube and Flickr
PI: Sanghee Oh (Assistant Professor, College of Communication & Information, Florida State University)
Co-PI: Sue Yeon Syn (Assistant Professor, Catholic University of America)
In the Web 2.0 era, people share their knowledge and personal experiences with others voluntarily, but little is known about their motivations of why they spend their time and efforts to create and disseminte information to the public. The PI conducted a study a few years ago about the motivations of people who produce health answers for others in YAhoo! Answers, measuring 10 motivational factors. The scope of that motivation study was expanded in the current study to a variety of types of social media, namely, Delicious, Facebook, Twitter, YouTube and Flickr that contain different types of information resources -- bookmarks, wall postings, tweets, videos and photos.The same 10 motivational factors will be tested for comparison.
This project is approved by the Institutional Review Board (IRB) at the Office of Research - Human Subjects Committee at the Florida State University.